Miracles, Media, Mezuzot: Storytelling among Chabad Hasidim

Abstract

In 1994 the Lubavitcher Rebbe, Menachem Schneerson, died leaving no successor. His group split into two groups: messianists who maintained that the Rebbe had not died and was Moshiach, the Jewish Messiah, and the non messianists who agreed that the Rebbe had died. This paper focuses upon a prominent Chabad practice; the role of storytelling. I propose the question, “Whose interests do these stories serve?” Based on ethnographic fieldwork in Lubavitch, I present a number of narratives pertaining to the Rebbe’s miraculous feats. Following his death, stories surrounding the Lubavitcher Rebbe not only bolster his “charisma” but lead to a sense of his continuing presence. These stories are produced predominantly by the messianic faction of Lubavitch and following his death are published regularly on messianic websites.

Keywords

• Rebbe
• Lubavitch
• narrative
• miracle