Tourist product in the segment of ecological tourism in Ukraine in today's conditions

Abstract

The article deals with the state of development of ecological tourism in Ukraine. The resource potential for the development of ecological tourism in Ukraine is highlighted and the competitive advantages of ecological tourism in Ukraine are highlighted. An overview of existing ecological tourism products in Ukraine was carried out and new promising places for the development of ecological tourism were identified. Proposals for improving the ecological tourism product were provided. Ukraine has sufficient natural resources for the development of ecological tourism (ecotourism), which became popular among domestic tourists in the context of the COVID-19 pandemic and gained special importance with the beginning of a full-scale invasion of Ukraine by Russia in 2022. The main feature of ecological tourism is the obligation to preserve natural heritage and biological diversity, which is mercilessly destroyed by Russian aggression. 257 cases of ecocide, which causes irreparable damage to the environment in the long term, have been established. When authoring the article, general scientific research methods and approaches were used: analysis, synthesis, induction, and deduction.

Keywords

• tourist product
• ecological tourism (ecotourism)
• tourism