Development of a complex system of the enterprise’s consumer and partner interaction

Abstract

The article considers a methodological approach to formation of the industrial enterprise’s consumer and partner interaction system. It shows that the purpose of interaction is a long-term mutually beneficial cooperation or loyalty of consumers and business partners. The offered approach is complex and based on application of tools from different functional spheres of corporate activities. It identifies stages of the interaction process, as well as factors influencing formation and maintaining of loyalty. For building of the interaction system we have used the process approach allowing to ensure management continuity, as well as development of unified indicators of efficiency evaluation. The article presents a model of the interaction system based on the process approach. It develops criteria of the consumer and partner interaction system efficiency based formation of material flow value and cost.