NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Abstract

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

Keywords

• neuromarketing, fMRI(functional Magnetic Resonance Imaging) technology, “buy button”