ASSESSMENT OF THE RURAL ECONOMIC STRUCTURE OF GÜDÜL TOWN (ANKARA) BY QUANTIFIED SWOT ANALYSIS

Abstract

Purpose Rather than solely having agricultural production at its core, rural development comprises of a multiaxial structure in which the socio-economic structure develops, non-agricultural economic diversification is assured, and a governance-based approached is adopted in the organization and participation mechanisms. The applicability and consistency of these intertwined axes entail an integrated approach to efforts in rural development. With the purpose of uncovering the critical points of the process, creating strategies intended for rural economic development within the axes valued by different stakeholders, and strengthening the participation mechanisms, SWOT Analysis, Analytic Hierarchy Process (AHP) integrated method, and TOWS matrix have been used to identify the Güdül rural economic development model. Design/Methodology/Approach In this study, the hierarchical structure established for the economic structure of Güdül is placed on the foundations of a SWOT analysis, quantified through Analytic Hierarchy Process, and evaluated within the framework of the three stakeholder’s perceptions (local people, experts, and local governments) according to their priority values. Findings Thus, the extent of the respective effects of important factors in rural economic development has been identified. In conclusion, the decisive role of quantified methods in the identification of strategies and policies utilized in the process of Güdül’s rural economic development has been manifested. Various strategies supporting the rural development and also institutions responsible for the implementation of these strategies were designated in light of the needs of Güdül and the expectations of the local people living in rural areas. Research Limitations/Implications The version of the questionnaire forms compatible with the SWOT-AHP technique, the scarcity of local manager surveys, the lack of answers to the questions of the local people are among the main difficulties encountered. Originality/Value This study is quite original in that it is the first strategic rural development plan model made specifically for Güdül, related to the participation of indigenous people in planning initiatives and transparently reflects the sometimes combined and sometimes changing views of local people, experts and local administrators about the importance of SWOT groups has a quality.

Keywords

• Analytic Hierarchy Process
• Güdül
• Rural Development
• SWOT
• TOWS