Features language of advertising as one of the species of mass communication

Abstract

The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.

Keywords

• массовая коммуникация
• лингвистические особенности
• рекламный слоган
• переводная реклама