International Journal of Behavioral Nutrition and Physical Activity (Dec 2021)
The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide
- Chloë Williamson,
- Graham Baker,
- Jennifer R. Tomasone,
- Adrian Bauman,
- Nanette Mutrie,
- Ailsa Niven,
- Justin Richards,
- Adewale Oyeyemi,
- Beelin Baxter,
- Benjamin Rigby,
- Benny Cullen,
- Brendan Paddy,
- Brett Smith,
- Charlie Foster,
- Clare Drummy,
- Corneel Vandelanotte,
- Emily Oliver,
- Fatwa Sari Tetra Dewi,
- Fran McEwen,
- Frances Bain,
- Guy Faulkner,
- Hamish McEwen,
- Hayley Mills,
- Jack Brazier,
- James Nobles,
- Jennifer Hall,
- Kaleigh Maclaren,
- Karen Milton,
- Kate Olscamp,
- Lisseth Villalobos Campos,
- Louise Bursle,
- Marie Murphy,
- Nick Cavill,
- Nora J. Johnston,
- Paul McCrorie,
- Rakhmat Ari Wibowo,
- Rebecca Bassett-Gunter,
- Rebecca Jones,
- Sarah Ruane,
- Trevor Shilton,
- Paul Kelly
Affiliations
- Chloë Williamson
- Physical Activity for Health Research Centre (PAHRC), Institute for Sport, Physical Education and Health Sciences, University of Edinburgh
- Graham Baker
- Physical Activity for Health Research Centre (PAHRC), Institute for Sport, Physical Education and Health Sciences, University of Edinburgh
- Jennifer R. Tomasone
- School of Kinesiology and Health Studies, Queens University
- Adrian Bauman
- Sydney School of Public Health, University of Sydney
- Nanette Mutrie
- Physical Activity for Health Research Centre (PAHRC), Institute for Sport, Physical Education and Health Sciences, University of Edinburgh
- Ailsa Niven
- Physical Activity for Health Research Centre (PAHRC), Institute for Sport, Physical Education and Health Sciences, University of Edinburgh
- Justin Richards
- Faculty of Health, Victoria University Wellington
- Adewale Oyeyemi
- Department of Physiotherapy, University of Maiduguri
- Beelin Baxter
- Department of Health and Social Care, UK Government
- Benjamin Rigby
- MRC/CSO Social & Public Health Sciences Unit, University of Glasgow
- Benny Cullen
- Sport Ireland
- Brendan Paddy
- Ramblers Scotland
- Brett Smith
- Department of Sport and Exercise Sciences, Durham University
- Charlie Foster
- Centre for Exercise, Nutrition and Health Sciences, University of Bristol
- Clare Drummy
- Southern Health & Social Care Trust
- Corneel Vandelanotte
- Central Queensland University
- Emily Oliver
- Department of Sport and Exercise Sciences, Durham University
- Fatwa Sari Tetra Dewi
- Department of Health Behavior, Environment and Social Medicine; Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada
- Fran McEwen
- Sport New Zealand Ihi Aotearoa
- Frances Bain
- Paths for All
- Guy Faulkner
- University of British Columbia
- Hamish McEwen
- Sport New Zealand Ihi Aotearoa
- Hayley Mills
- Canterbury Christ Church University
- Jack Brazier
- Centre for Exercise, Nutrition and Health Sciences, University of Bristol
- James Nobles
- Centre for Exercise, Nutrition and Health Sciences, University of Bristol
- Jennifer Hall
- Bradford Institute for Health Research, Bradford Teaching Hospitals NHS Foundation Trust
- Kaleigh Maclaren
- Independent Communication Specialist
- Karen Milton
- Norwich Medical School, University of East Anglia
- Kate Olscamp
- U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion
- Lisseth Villalobos Campos
- Caja Costarricense Del Seguro Social
- Louise Bursle
- University of British Columbia
- Marie Murphy
- Ulster University Doctoral College
- Nick Cavill
- Centre for Exercise, Nutrition and Health Sciences, University of Bristol
- Nora J. Johnston
- Centre for Active Living, University of Alberta
- Paul McCrorie
- MRC/CSO Social & Public Health Sciences Unit, University of Glasgow
- Rakhmat Ari Wibowo
- Department of Health Behavior, Environment and Social Medicine; Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada
- Rebecca Bassett-Gunter
- Faculty of Health, York University
- Rebecca Jones
- ParticipACTION
- Sarah Ruane
- Sport England
- Trevor Shilton
- National Heart Foundation of Australia, Curtin University
- Paul Kelly
- Physical Activity for Health Research Centre (PAHRC), Institute for Sport, Physical Education and Health Sciences, University of Edinburgh
- DOI
- https://doi.org/10.1186/s12966-021-01230-8
- Journal volume & issue
-
Vol. 18,
no. 1
pp. 1 – 12
Abstract
Abstract Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.
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