FIGURATIVE REPRESENTATION OF THE SUMMER SEASON IN THE ADVERTISING TOURIST NARRATIVE

Abstract

Purpose. The purpose of the study is to determine the language means by which the image of the summer season is realized in the advertising tourist narrative. Methodology. The research was conducted by means of the general scientific methods of observation and description, as well as semantic and linguoculturological analysis. Results. The analysis revealed that the figurative representation of the summer season in the advertising tourist narrative is represented by various thematic areas, which include natural landscapes, the sun, colors, feelings and emotions, etc. The means of conveying imagery in this study refers to the visual and expressive means of language, namely metaphor, metonymy, figurative comparison, epithets, personification and others. The article concludes that these means of language contain a special potential of emotional and expressive influence. Practical implications. The practical significance of the study lies in the possibility of applying its general provisions in lecture courses on general linguistics, culture-oriented linguistics, and cultural studies. The results of the study can be included in the course content on cognitive linguistics and linguoculturology.

Keywords

• образность
• рекламный туристический нарратив
• образ лета
• образ природного ландшафта (пейзажа)
• образ солнца
• эмоции и чувства