Psychosemantic image of a worker as the factor of enterprise’s labor force formation
Abstract
The presented paper depicts the conducted empirical study of the image of a successful laborer in the perception of student youth. The sample of participants was formed with the students of two Zhytomyr universities (Zhytomyr National Agroecological University and Zhytomyr Ivan Franko State University). The sample consisted of 54 individuals among who 34 were females and 20 were males. On the first stage of the study, the non-directed associative experiment was conducted, at the end of which the participants produced 543 associations to the stimulus-word (collocation) «a successful laborer». The list of the 15 most common associations that was formed from the array of acquired associations made the base for seven point scales in the questionnaire developed by the authors. This questionnaire was used to conduct the second stage of the inquiry that was directed on the examination of the semantic content of the image of «a successful laborer» in the perception of student youth. The results acquired on the second stage of the study was analyzed with the use of the factor analysis, which allowed to distinguish five factors that explained 70 % of the dispersion. The results of factor analysis allow to suggest that participants’ perception, which concerns a successful laborer can be described as following: 1) the occupational and financial success of a laborer depends on hard work only; 2) in the students' perception such characteristics as professionalism and creativity do not have any statistically significant relation to the financial success level of a laborer; 3) the reputational characteristics like planning capacity, integrity and generosity are emphasized; 4) the results of the study witness that a successful laborer is perceived by the student youth as a person deprived of any characteristics that suggest aspiration for the dominance and the high social status.
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