Argentine´s comic field: recognition, canonization and reception

Abstract

This article, written within the Estudios y Crítica de la Historieta Argentina research team, placed at Universidad Nacional de Córdoba, belongs to an academic subproject on the reception of Héctor Germán Oestherld’s comics. His work El Eternauta has the reputation of being among the greatest in the Argentine literature, and has received attention and recognition from inside and outside the comic production and consumption field. This article works in new theoretical and methodological approach to resarch into the use of comics in Argentina and understand the meaning produced by the readers. In other words, this perspective attempts to describe the reception, the reader and its life history, environment and circumstances; which determine the value of use of the cultural product and how to read its contents, making an investigation of the levels of meso and macro socio-cultural analysis possible.

Keywords

• Comic
• Meaning production
• Consumption
• Oesterheld
• Reading