Automation of the Process of Modelling Sales Volume Dynamics of Light Weight Vehicles in the Russian Market, Using Customer Satisfaction as a Yardstick

Abstract

This paper takes a look at the questions surrounding the analysis of sales volume forecast of light weight vehicle of selected Makes/Brands in the Russian Market, taking into consideration the rating distribution of customer satisfaction. The link between the changes and fluctuations in the sales of LWV in combination with the cyclical processes of the level of economic activity is being considered.