LINGUISTIC MEANS OF THE LANGUAGE OF THE PRESS

Abstract

The article is devoted to the research of the language of the press which does not only represent and describe certain events in the life of a society but at the same time has a speech impact on a reader. The article represents the means of realization of this impact. As a result of a research work it was proved that a reader’s opinion is formed with the help of a great amount of nominative constructions the aim of which is to compress the information for the economy of time and place and to avoid a critical approach to the content of the given message. The usage of occasionalisms or individual stylistic neologisms serves to increase the emotional effect of the text, make complicated thoughts more laconic and, thus, to form a certain opinion on current events.

Keywords

• german language
• the language of the press
• occasionalisms
• neologisms
• немецкий язык
• язык прессы
• окказионализмы
• неологизмы