Internet-positioning of ecotourist destinations: a comparative analysis

Abstract

The formed graphical Internet-images of the Astrakhan and Lughansk regions as ecotourism destinations appear to be successful comparing to the images of Iceland and the Azores. The problem for on-line marketing of the relevant segment of tourism industry is linked to big amount of information «noise » .

Keywords

• tourism industry
• marketing
• destination image
• natural resources
• ecological tourism