STRATEGIC COMMUNICATION

Abstract

In the world of profit and management for success, strategic communications is an essential element used to move and influence public policy or to promote an agenda. Strategic communication contributes positively and directly to the successful accomplishment of all operations, missions, and activities of an the organization through its capacity to build public awareness and understanding of the organizational objectives and mechanisms and consequently, to build support in different audiences for specific activities carried out by the organization.

Keywords

• communication
• organization
• success
• strategies
• goals
• objectives
• results