GLAMOUR AS A CULTURAL CONCEPT AND PHILOSOPHY OF EVERYDAY LIFE

Abstract

The paper analyzes the concept of “glamour”, reflecting interdiscourse tendency of modern communication and mutual penetration of semiotics of everyday life cultures. The aim of the article is to reveal interaction of Western and Russian linguistic cultures of everyday live communication. The novelty of investigation lies in presentation of the concept as a cultural structure, characterized with the features of repetition, massiveness, private life.

Keywords

• cultural concept
• everyday live
• interdiscourse narrative
• mass media