SYSTEM FOR SELECTING SUPERIOR RICE VARIETIES AND CONSUMPTION NEEDS IN TOURISM AREAS OF INDONESIA: A CASE STUDY OF BALI PROVINCE

Abstract

The need for rice commodity food will continue to increase in line with the increasing population and the high level of rice consumption for the Indonesian population. In Bali, the need for rice is not only to meet the population, but also the needs of tourists. Efforts to increase rice production have been made by intensification, accompanied by the use of superior varieties of rice seeds. However, the use of superior varieties of rice seeds is still very low. Therefore, it is important to look at the availability and demand for rice and identify types of rice varieties that suit farmers' preferences in an effort to increase rice production. The research was conducted using a survey method in three districts in Bali Province involving 65 groups/subaks and eight key informants. Secondary data was analyzed descriptive and primary data was analyzed using the exponential comparison method (MPE) with Eckenrode weighting. The research results show that the demand for rice in Bali cannot be met from its own production. Efforts are needed to increase rice production and productivity to meet the needs of the population, as well as paying attention to farmers' preferences regarding the superior varieties being developed. The farmers' preferred preferences of the 18 types of varieties planted are the highest rice varieties: Ciherang, Inpari 32 HDB, Cigeulis, Inpari 43 Agritan GSR and IR 64. These preferences are very useful for breeders and seed producers in producing future rice seeds for the Province Bali.

Keywords

• preferences
• rice varieties
• consumption
• seed
• tourist areas