Sunflower is an oleaginous plant of great importance worldwide that stands out in the production of edible oil and human food. The identification of differences between cultivars regarding the use of phosphorus and the production of achenes at different levels of phosphate fertilization is a viable strategy to allow its cultivation in soils with different concentrations of phosphorus, without compromising yield and reducing environmental damage associated with excessive applications of phosphate fertilizers. Thus, the objective of this study was to evaluate different levels of phosphorus fertilization and sunflower cultivars regarding the efficiency of phosphorus use in two agricultural crops. The experimental design was in randomized blocks with four replications in split-plots, where four doses of phosphorus (50, 100, 150, and 200 kg ha−1 of P2O5) were allocated in the plots, and in the subplots three sunflower cultivars (Aguará 06, Altis 99, and BRS 122). The phosphorus use efficiency of sunflower cultivars was estimated through agronomic efficiency, vegetative efficiency, agrophysiological efficiency, apparent recovery efficiency, and utilization efficiency. The dose of 50 kg ha−1 of P2O5 provided the best phosphorus efficiency indices for the different sunflower cultivars in the two studied crops. Cultivar Aguará 06 was more efficient in conditions with P2O5 supply below 150 kg ha−1, regardless of the crop. Sunflower cultivars had the best efficiency indices of phosphorus applied in the 2016 harvest.