ROLE OF PURWOKERTO FINANCIAL SERVICES AUTHORITY IN IMPROVING SHARIA BANKING MARKET SHARE

Abstract

This study aims to determine the role and strategy of the Purwokerto Regional Office of the Financial Services Authority in increasing the market share of sharia banking. This type of research is qualitative descriptive and data collection is done by interview, adequacy of references, and documents. The results of this study indicate that in increasing market share of sharia banking, the Financial Services Authority of the Purwokerto Regional Office conducts activities including the dissemination of sharia banking, seminars, financial literacy and inclusion in collaboration with islamic banks, educational institutions, and community organizations. In the activities that have been carried out it is able to give a positive impact on the knowledge and understanding of the community to get to know the products and transact in sharia banking. In addition, the positive impact has also increased the public’s interest to know and transact in other islamic financial institutions. Institutionally, the development of sharia banking in the Financial Services Authority of the Purwokerto Regional Office has increased significantly each year. Even though, these developments are not evenly distributed as happened in Banjarnegara Regency, so that a special strategy is needed, for example to pay more attention to the condition of the community, geographical, sociological, etc. so that the growth of sharia banking in the Banyumas residency area is more evenly distribute.

Keywords

• Financial Services Authority
• Market Share
• Sharia banking.