Survey of characterization and cultural consumption of the audiences of the Biobío Theater

Abstract

Teatro Biobío, after two years of operation, already has different audiences studios. The objective of this research is to characterize the audiences that attend the artistic programming of the Biobío Theater, according to cultural domain. This study is of a quantitative, descriptive and longitudinal type. In general, the results obtained from the sociodemographic variables do not change affected from one year to the next, which can translate into a high level of reliability of the instrument. However, different differences were obtained between 2018 and 2019 in variables of cultural consumption. In this way, it can be asserted that what distinguishes the "types" of audiences are not their intrinsic sociodemographic characteristics, but their forms of cultural consumption. This research, which is a pioneer in the region in public studies, will serve as an antecedent for future studies in cultural management at the local and national level.

Keywords

• gestión cultural
• estudio de públicos
• artes escénicas