Disruption, Preference Cascades, Contagion, and the Transition to Agriculture in Northern Europe

Abstract

The transition to agriculture in northern Europe around 4000 BC presents an unresolved question. Explanations have vacillated between the adoption of Neolithic things and practices by indigenous foragers to the displacement of Mesolithic populations by immigrant farmers. The goal of this article is to articulate some thoughts on this process. First, it would have been necessary to introduce food production practices, by acculturation or immigration, to disrupt not only the forager economy but also their values of sharing and social relations. The use of milk for dairy products is a prime candidate for such a disruptive technology. The attraction of Neolithic ways may have been initially concealed from others, and only the realization of their widespread appeal caused fellow foragers to change their preferences. Second, it was necessary for foragers to commit to these changes and for the changed values to spread through mechanisms of social contagion. Immigrant farmers may have been especially influential in this regard, with increased sedentism and interaction being catalysts for completing the transition to agriculture.

Keywords

• baltic sea
• transition to agriculture
• disruptive technology
• preference cascade
• social contagion