CONCEPT OF SUSTAINABLE CHAIN DEVELOPMENT IN TIMES OF GLOBALIZATION

Abstract

The rate of economic, technological, political and legal changes, as well as the com-plexity of predicting demand, behavior and preferences of consumers, along with expand-ing markets contribute to the growing importance of sustainable supply chain in the com-pany’s operation, playing a special role in the decision making process and adaptation to the consumer needs of. In order, therefore, to achieve a competitive advantage, it is nec-essary to maintain the high level of innovation, which should result in the implementation of new solutions, ideas and concepts that contribute to the competitiveness on a global scale.

Keywords

• sustainable development
• globalization
• supply chain