Da Crise à Oportunidade: Uma Análise da Orientação Empreendedora de Brasileiros nos EUA

Abstract

Glimpsing the possibility of a new business the entrepreneur is faced with the difficulties of the environment and the deterioration of economic conditions in Brazil, these aspects have encouraged people to immigrate, and had the dream of taking. This article aimed to identify the degree of Entrepreneurial Orientation (OE) existing in Brazilians who opted to invest their efforts and started new ventures in the USA. To achieve this goal, a quantitative research was done using the structural equation modeling using the SmartPLS software, using primary data. The population of this research is composed of 3,657 Brazilian businessmen established in the United States who are registered in the Brazilian Association of Entrepreneurs in the United States, the sample comprises 107 entrepreneurs. In order to generate the results, we estimated the structural model in the SmartPLS software, with all the original questions of each construct, in the sequence, we evaluated which ones had a good fit, verified the discriminant validity and the reliability. the structural coefficients were verified and R2 to arrive at the final model. It was identified from the research data that the sample studied has the characteristics proposed by Miller (1983) in the following proportions: 56% for innovation, 78% for proactivity and 73% for risk-taking. These values characterize Brazilians who have immigrated to the United States with a highly proactive behavior, are strongly committed to risk taking and are fairly committed to innovations.

Keywords

• entrepreneurial orientation
• new business