INNOVATIVE ENTREPRENEURSHIP IN THE BUSINESS OF ELECTRONICS: THE CASE OF SAMSUNG COMPANY

Abstract

During the time, entrepreneurship has brought many benefits (e.g., economic growth, employment generation, poverty reduction, innovations) to various stakeholders, such as society, communities, people, or companies As a multifaceted and eclectic concept, a policy area, and a complex and dynamic phenomenon, entrepreneurship displays a creative and innovative dimension. This assertion is based on the fact that entrepreneurship has three main functions: operating a firm, risk-taking, and innovation. The aims of the paper are to briefly define the concept of innovative entrepreneurship and to illustrate the case of Samsung Electronics Co., one of the world’s biggest electronics companies. In order to achieve these objectives, the authors used a quantitative research method and a case study. The paper provides the theoretical framework to deeper understand the concept of innovative entrepreneurship as the authors have designed a definition of this term. Also, it shows that innovative entrepreneurship is embedded in the business philosophy of Samsung Electronics.

Keywords

• innovative entrepreneurship
• company
• business of electronics
• samsung
• lee byung-chull