The role of payment cards in the system of non-cash payments in Ukraine is researched. The market of payment cards of Ukraine is analyzed. The advantages of using a payment card are allocated. The main problems of development of the Ukrainian market of payment cards are considered, defining and characterizing the possible ways of their solution with the help of marketing policy, expansion of the number of bonus programs, provision of greater availability of the trade acquiring services for small business enterprises, including the additional stimulation of clients by means of monthly accrual of interests on the balance on the card for prospective development of this payment form.
