Essachess (Jul 2013)
An experimental situation of TV images reception. The use of the EARS device
Abstract
Resorting to experimental situation offers the possibility to study media messages reception. In particular, Real Time Response Systems allow investigations that don’t need words: researchers don’t have to ask people to phrase their reactions. However, the use of such a device requires taking into account methodological limits. Indeed, it is necessary to question the results given, between undoubted and restricted contributions. Within this framework we present the results of a reception study about immigration TV images, lead in 2003 at University de Lorraine by a research team from Centre de recherche sur les mediations. These results are the starting point from which an introducing and open question is initiated: within communication studies, what kind of experimental situation is it possible to settle, and what kind of results can be expected?
