STUDY ON THE IDENTIFICATION OF THE CULTURAL PROFILE THROUGH THE PRISM OF THE INDIVIDUALISM - COLLECTIVISM DIMENSION AT THE LEVEL OF A LOCAL PUBLIC INSTITUTION

Abstract

This paper aims to identify the cultural profile from the perspective of the dimension individualism - collectivism manifested at the level of a public institution, by interpreting the opinions expressed by the human resources questioned, namely public officials, civil servants and contractual staff, with reference to the Gura-Humorului City Hall. The conclusion drawn as a result of the micro-research carried out shows that, in the analyzed public organization, the human resources questioned manifest, to some extent, collective values: the help given to the coworker with the risk of sanctions, the power of the group is decisive for the efficient resolution of public affairs compared with individual strength, higher productivity when working in a group, not declaring a colleague's fact of taking long and unjustified breaks.

Keywords

• cultural management
• the institution of the town hall
• individualism
• collectivism
• individual power
• group power