The Experience of Visiting an Amusement Park in a Developing Country: The Role of Technology Adoption and Service Quality

Abstract

Visits to amusement parks are becoming a typical pattern for young travellers worldwide, especially with the motive of recreation as thrill seekers. The study aims to uncover a model of visitor loyalty based on the perception of service quality and technology adoption with overall visiting experiences. An amusement park is a special place for young people in developing countries to enjoy the latest technological advances. There is even an element of learning in their visiting activities. In developing countries, visiting an amusement park becomes an experience closely related to learning the latest technology while looking for thrill sensations. Using the PLS-SEM approach, a study conducted on 192 amusement park visitors in a developing country found that assurance and responsiveness significantly affect the visitor experience in contrast to the Technology Acceptance Model (TAM) dimensions, which have been found to predict the experience of visiting the amusement park more powerfully. This study has enriched and strengthened the concept of a visiting experience influenced by service quality, TAM dimensions, and the amusement park loyalty model.

Keywords

• amusement park
• visitor experiences
• technology acceptance model
• tourism service quality