The ethnographic methodology in information and communication sciences: analytical reading

Abstract

Abstract: The Ethnographic Method is considered as one of the important research Methods in the field of media and communication sciences, as it helps to understand social and cultural interactions and relationships between communities and individuals. It provides an opportunity to delve deeper into media cultures and social communication and to interpret them better. The Ethnographic Method requires high skills in communication and interaction with the studied individuals, as well as the ability to listen, observe, and effectively interact with the studied communities. This Method also requires the use of various tools and techniques for data collection and analysis, including interviews, observations, cultural documents, and statistics. Keywords: Ethnography, communication phenomenon, epistemology, communication, Method, approach