SPEECH IMPACT OF NEWS MICROBLOG AS A SPECIAL TYPE OF HYPERTEXT

Abstract

This article is devoted to the study of the features of the news microblog as a special type of a hypertext and its speech impact on the recipient. Such phenomena as speech influence and speech manipulation in mass media communication are considered. The article examines hypertextuality as a distinctive characteristic feature of online publications. The non-linear (the text has a mosaic structure) and linear (the text has a clear sequential structure) character of information presentation is emphasized. A hyperlink is considered as the main element of the structure of a hypertext, a connecting link between its fragments. It is concluded that the information presented in the form of hyperlinks may be the subjective point of view of the author and may have a manipulative nature.

Keywords

• microblog
• speech impact
• hyperlink
• hypertextuality
• manipulation
• микроблог
• речевое воздействие
• гиперссылка
• гипертекстуальность
• манипуляция