CULTURAL HERITAGE VALORISATION FOR REGIONAL DEVELOPMENT

Abstract

Major tourism attractions are emerging as internationally acclaimed hubs of visits that both detract from visits to other cultural sites and the nonsustainability of these most-visited sites. As visitors are provided with authentic cultural heritage, the offer of specific experiences rooted in local history and the preserved cultural legacy of communities adds to a deeper touristic experience. The paper discusses the aims to improve policies that enable small and medium-sized towns and regions to valorise their cultural heritage through innovative assessments and knowledge sharing assisted by interaction with local public and private stakeholders. KEYWORDS: INTERREG Europe, Local Flavours project, Authentic tourism, Experience Economy, Cultural heritage