EXTRACTING THE FACTORS THAT ARE AFFECTING THE HUNGARIAN CITIZENS’ ADOPTION OF E-GOVERNMENT SERVICES FROM THE VIEWPOINT OF UNIVERSITY STUDENTS: EXTENDED UTAUT2 MODEL

Abstract

This study is a phase in a research chain to explore the factors affecting users of e-government in Hungary, and the current study extended the model (UTAUT2), which has been widely applied in commercial contexts and limited in the public sector contexts. The study extends the model with additional factors that may significantly impact the e-government system, such as trust, awareness and system characteristics (interactivity, enjoyment and flexibility), all the variables the researcher put under three significant variants. In the methodology, this paper used Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis tests (CFA) to explore and extract the factors that affect the acceptance. The questionnaire was distributed to a random sample of students from the University of Debrecen in Hungary. The results showed that the factors related to system characteristics merged the three factors in two factors which are System Interactivity and System flexibility, and excluded the third factor the system enjoyment. Finally, Habit was also excluded from the original model. The study established a theoretical framework suitable for testing a larger sample of the Hungarian community and a reference for other researchers.

Keywords

• e-government
• utaut2
• acceptance model
• awareness
• trust
• hungary