Journal of Tourism, Heritage & Services Marketing (May 2018)

Tourism Planning and Tourismphobia: An Analysis of the Strategic Tourism Plan of Barcelona 2010-2015

  • Marco Martins

DOI
https://doi.org/10.5281/zenodo.1247519
Journal volume & issue
Vol. 4, no. 1
pp. 3 – 7

Abstract

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The exponential growth of tourism has brought new challenges to destinations; how to plan themselves to avoid overtourism and this new form of intolerance, the so-called tourismphobia. In order to address the negative impacts of tourism and enhance the positive ones Barcelona has developed and implemented a strategic tourism plan. This paper seeks to understand how Barcelona addressed the tourismphobia problematic through planning: how it was done and which results were achieved in the end. This research reveals a clear gap between the planner’s intention and the plan’s implementation.

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