Modern Vision of Using the Music Work "Shchedryk" in the Processing of Mykola Leontovych as a Tourist Resource Destination

Abstract

The article presents the results of the creation of a new tourist product by using the achievements of Ukrainian music art and the methods of promoting the tourism product in Ukraine and the world. The results of the analysis of the international and domestic experience of popularization of the musical work "Shchedryk" in the processing of Mykola Leontovych in the sphere of tourism are presented. The marketing means of tourist promotion of the musical work "Shchedryk" in Mykola Leontovych’s processing are considered and substantiated. For the first time, a set of marketing tools aimed at promoting tourist resources, united under the brand name "Musical work" Shchedryk "by Mykola Leontovych", has been scientifically substantiated and developed on the tourist map of Ukraine and the world.

Keywords

• музичний твір «щедрик»
• композитор микола леонтович
• туристичний ресурс дестинації
• інтегровані маркетингові комунікації
• туристична промоція