Contributions to Tobacco and Nicotine Research (Jun 2023)

How do Risk Perceptions Drive Smokers to Completely Switch to a Smoke-Free Tobacco Product (IQOS™)? A Four-Country Cohort Study

  • Fischer Karina,
  • Roulet Steve,
  • Surducan Andreea,
  • Colombo Mario,
  • Magnani Pierpaolo

DOI
https://doi.org/10.2478/cttr-2023-0007
Journal volume & issue
Vol. 32, no. 2
pp. 50 – 64

Abstract

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The perceived reduced formation of harmful chemicals (RF) or perceived reduced risk of harm (RH) of a smoke-free tobacco product relative to combustible tobacco products may influence its acceptance and use patterns among adult smokers and therefore impact public health. We analyzed whether and how the RF and/or RH of the heated tobacco product (HTP) IQOS™ impacted “exclusive” (100%) IQOS™ use in Japan, Italy, Germany, and Russia.

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