Giving consumers a political voice: organized consumerism and the Belgian welfare state, 1957-1981

Abstract

Immediately after the Second World War, the word ‘consumer’ was an ill-defined signifier. By the early eighties, citizens’ interests were often routinely equated with consumer interests. We can attribute this in no small amount to the rise of consumer movements, who published comparative tests in monthly periodicals. These private organizations became the proverbial ‘consumer trade unions’: they drew attention to the producer consumer-cleavage and raised consumer awareness. In Belgium there were two separate consumer movements. Test-Achats (1957-present) promoted individual foresight as the best strategy for consumer protection. The working-class Union Féminine pour l’Information et la Défense du Consommateur (hereafter ufidec, 1959-1984) was an organization led by social-democratic women. ufidec demanded more legal solutions from consumers and believed in strong collective action. This article investigates how and why consumer organizations gained influence and legitimacy within the welfare state. The government initially rebuffed organized consumerism, only to accommodate it somewhat after the oil crisis in 1973. However, if institutions (or proposed institutions) for consumer politics in Belgium remained relatively weak or ineffective, it was because they represented a compromise between a civil society intent upon its own survival, and a government more than willing to let consumers fend for themselves. This article is part of the special issue on consumption history.