Using the Internet in the Decision Making Process Concerning the Purchase of Tourist Offers

Abstract

A more and more considerable factor that contributes to change is the continued development and dissemination of new information and communication technologies. Information and communication technology have led to considerable changes in people’s communication, making it possible to disseminate information not only via traditional media platforms. Owing to Internet companies can create their own communication channels aimed directly at present and future customers. The paper aims at identifying the possibilities of using the Internet in the process of taking and realizing purchase decisions regarding tourist services. The paper is devoted to important transformations that tourism is subject to by promoting information and communication technology. The Internet and mobile technologies change both the media space and the way companies and consumers communicate.

Keywords

• information society
• e-tourist
• purchase decisions