PARADOKSIAL GAYA SOSIAL GLOBAL; Kajian Budaya Dalam Memahami Kesadaran Kolektif Di Tengah Booming Batu Akik

Abstract

Batu akik is a stone that is honed and polished, then show the beauty with a stunning artistic image. The beauty of it is basically what makes it become the preferred batu akik, the reputedly by the market so that it becomes a famous batu akik. The famous look of the ways to use it and ways to express it, so that the batu akik changing the collective consciousness of not stylish batu akik into entering that it style. The market has the potential to change the style of gemstone collectivity that, until the batu akik collectivity was defeated attention to other issues. However, behind it there is a need to be interpreted when the collectivity there, which each make interpretation batu akik with context locality and mystical, such as those used to interpret it. So, a collective consciousness with temporary style with locality and mystical, as a sign of Indonesian people are still familiar with mysticism in culture. This paper will describe the culture that emerged as a result of the rise of batu akik in the global era.

Keywords

• Batu Akik, Globalization, Collective Consceusnes