Perception Management Pattern in International Tourism (Case of Study: Iranian Tourists in Türkiye)

Abstract

The way of shaping tourist agencies or managing perceptions is very important for creating competitive advantage and developing competitiveness for travel agencies. Various factors have played a role in the formation of tourists' Perceptions, which have been discussed in this article and previous studies, but a comprehensive Pattern regarding the management of tourists' perceptions has not been presented so far, and the purpose of this research was to extract the Pattern of tourists' perceptions management. In this research, qualitative-qualitative method was used, that is, meta-synthesis method for literature and background analysis, and then open, axial and selective codes were extracted from thematic analysis method with the help of conducted interviews. In the end, the final Pattern has been extracted as a network of themes of antecedents, perception management methods and consequences.

Keywords

• "consumer perception
• perception management
• international tourism"