Enhancing partnership performance of medical clinics in Java, Indonesia: Perspective of women’s managerial roles

Abstract

This study aims to determine the role of women with managerial positions in medical clinics and the ways in which they can enhance the performance of their partnerships to optimize business opportunities within the healthcare services sector of Indonesia. The study identified two key challenges: complex requirements from corporate partners and limited partnership capabilities of female employees. The study used entrepreneurial marketing theory as a framework to identify the key factors that can improve partnership performance by strengthening the capabilities of women in these roles. The study gathered data from 113 health clinics in Java, Indonesia, where female managers were responsible for marketing, partnerships, and director roles. The data were analyzed using structural equation modeling. The results reveal a positive impact of intrapreneurship and partnership capabilities on partnership performance. It is noteworthy that relationship quality exerts no influence on partnership performance. Furthermore, relationship quality does not function as a mediating variable for intrapreneurship capability or partnership capability on partnership performance. The healthcare services ecosystem attenuates the relationship between relationship quality and partnership performance. Additionally, the prevalence of medical clinics with female managers in the healthcare services ecosystem significantly affects partnership performance in the Java region, Indonesia.

Keywords

• entrepreneurial marketing
• partnership performance
• women’s managerial role