The relationship to money in the digital age in Morocco and its environmental impact

Abstract

The present paper posits that digitization has changed our relationship to work and, through it, our relationship to money. In today’s world, individuals can benefit from a variety of income-generating activities, taking full advantage of the possibilities provided on the Internet. The shift towards online and digital forms of work has also led to a significant change in the way individuals relate to money. The emergence of the digital era has deeply affected the practices and representations related to money and work, especially among online workers. An increasing number of people are openly disclosing their earnings from online activities. It is precisely this new relationship to money that we wish to explore. In order to narrow down the virtual field of study, this research specifically focuses on the activity of Dropshipping. As such, this research aims to explore the relationship to money in Morocco among online workers by adopting a methodological approach combining different investigation methods. The research draws on methods such as a questionnaire and semistructured interviews to provide an in-depth insight into the experiences of dropshippers and their relationship to money. Through these methods, we explore the representations, monetary practices and the perceptions of the people involved in dropshipping.

Keywords

• money
• dropshipping
• morocco
• digital
• online work
• environment