Factors affecting the intention to use smart watches: Case of Vietnam

Abstract

Purpose – This research aims is to identify the key psychological determinants of smart watch adoption (i.e., Perceived affective quality (PAQ), Mobility (MB), Availability (AV), Trust) and develops an extended technology acceptance model (TAM) that integrates the findings into the original TAM constructs and adds the Vietnamese consumer cultural characteristics. Design/methodology/approach – An online survey assessed the proposed psychological determinants of smart watch adoption. Confirmatory Factor Analysis (CFA) and structural equation modeling (SEM) were conducted on collected data (n = 342) using the SPSS 20 and the AMOS 24 statistical software. The reliability and validity of the measurement assessing the proposed factor structure were examined via Crobach’s alpha, EFA, CFA, while the strength and direction of the hypothesized causal paths among the constructs were analyzed via SEM. Findings – The perceived usefulness and perceived ease of use together consumer cultural characteristics were found to be associated with the consumer’s attitude and intention to use smartwatches.

Keywords

• đồng hồ thông minh
• ý định sử dụng