EC-education, gender disparity, and digital entrepreneurship intention: The moderating role of attitude components; a competitive advantage of the Ha'il region

Abstract

This research made the case that e-commerce education levels influenced attitudes related components of people's views about e-entrepreneurship intention, all of which influenced their intention to start an e-commerce firm. The study also showed that people's desire to launch an internet company was substantially connected with its behavioral, cognitive, and emotional components. The major method used to verify the validity of the suggested model was the application of the theory of planned behavior together with the analysis of data collected from 338 young Saudi students at the college of business administration at the University of Ha'il. The results of the SMARTPLS partial least square program show that e-commerce education and attitude components are predictors of e-entrepreneurship intention, although disparities between men and women are not connected to this intention.

Keywords

• E-entrepreneurship
• Intention
• Ha'il
• Saudi audi Arabia
• E-commerce education