The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social

Abstract

There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social responsibility programs. The state is added to these two elements, which can act as a catalyst in making every one responsible. A major potential can be identified at the consumer’s level in what concerns his availability towards the company and its products.

Keywords

• customers’ perception
• corporate social responsibility
• cultural
• economical
• social