CLASSIFICATION OF CONSUMER CREDIT IN THE RUSSIAN MARKET

Abstract

In spite of gradual saturation of customer credit market in Russia now we can observe a high demand for credits among those categories of customers that are not well-known for banks. The development of credit service market shows lately a principle shift of Russian credit organizations from product model of business to client-oriented one. That is why optimization of credit products in the field of customer crediting is carried out by commercial banks through broad marketing research. The author puts forward credit classification by borrower type, periods and methods of repaying, types of security, interest payment, direction of cash using, objects of crediting and volume.

Keywords

• customer crediting
• credit classification
• optimization of credit products