Employee perception of CSR and its effects on the company’s image

Abstract

Understanding and promoting the CSR is an important societal issue, and circumstances force modern-minded management to abandon the classical model of only the necessary fulfilment of legally set obligations. There has been a lot of study done on employee perceptions of CSR in the workplace, but very little has been done on how employees comprehend CSR and how they received it at their work-place in chosen countries. Research was carried out based on a questionnaire survey with data collection from September 2020 to March 2021, with a total of 1103 respondents. The aim of the article is to describe the CSR concept among employees meaning in selected countries: Zimbwabwe, Czech Republic, Poland. The measuring instrument used in the study was the questionnaire method, in which the research tool is a questionnaire CAWI - Computer Assisted Web Interview. It was shown that enterprises apply CSR activities, but they are not fully aware of the CSR benefits.

Keywords

• csr
• awareness
• responsibility
• strategy