MODERN MEDIATEXT: ITS ROLE IN THE LANGUAGE TRAINING OF THE BACHELORS

Abstract

The article discusses the goals of the course «Speech Culture» in the context of formation of a competence model of a graduate and considers the modern mediatexts in the light of their impacting function and influence both on a general cultural and general professional training of bachelors of pedagogy and on the literary language in general.

Keywords

• культура речи
• компетентность
• общекультурная и общепрофессиональная подготовка
• медиатекст
• нормативность
• система ценностей
• speech culture
• competence
• general cultural and general professional training
• mediatext
• normativity
• system of values