Kövecses, Zoltán. Metaphor in culture: universality and variation Kövecses, Zoltán. Metaphor in culture: universality and variation

Abstract

<p align="left">Zolt&aacute;n K&ouml;vecses is Professor of Linguistics in the Department of American Studies, E&ouml;tv&ouml;s Lor&aacute;nd University. He is also the author of Language, Mind and Culture: A practical introduction (2006), Metaphor and Emotion (2002) and Metaphor: A Practical Introduction (2000). The author&rsquo;s major goal in this work is to develop a theory of metaphor variation, based on the cognitive linguistic view of metaphor. According to K&ouml;vecses, cognitive&nbsp;linguists who share the contemporary view of metaphor have carried out important studies concerning the universal aspects of metaphor</p> <p><span style="font-size: x-small; color: #231f20; font-family: Palatino-RomanTh;"><span style="font-size: x-small; color: #231f20; font-family: Palatino-RomanTh;"><span style="font-size: x-small; color: #231f20; font-family: Palatino-RomanTh;"> <p align="left">Zolt&aacute;n K&ouml;vecses is Professor of Linguistics in the Department of American Studies, E&ouml;tv&ouml;s Lor&aacute;nd University. He is also the author of Language, Mind and Culture: A practical introduction (2006), Metaphor and Emotion (2002) and Metaphor: A Practical Introduction (2000). The author&rsquo;s major goal in this work is to develop a theory of metaphor variation, based on the cognitive linguistic view of metaphor. According to K&ouml;vecses, cognitive&nbsp;linguists who share the contemporary view of metaphor have carried out important studies concerning the universal aspects of metaphor</p> </span></span></span></p>