Problems and Perspectives in Management (Dec 2015)

Service branding: the development of a typology of service brands at the corporate level

Hugo Skaalsvik,
Bjørn Olsen

Affiliations

Hugo Skaalsvik
Bjørn Olsen

Journal volume & issue: Vol. 13, no. 4
pp. 53 – 62

Abstract

No abstracts available.

Published in Problems and Perspectives in Management

ISSN: 1727-7051 (Print); 1810-5467 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business
Website: https://businessperspectives.org/journals/problems-and-perspectives-in-management?category_id=30

About the journal