Media Exposure and Risk Perception as Predictors of Engagement in COVID-19 Preventive Behaviors: Extending the Theory of Planned Behavior Across Two Cultures

Abstract

This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan.

Keywords

• media exposure
• personal hygiene
• preventive behavior
• risk perception
• social media involvement
• survey
• theory of planned behavior