Analysis of Country Specific Terminological Units in Economics from English Sources

Abstract

This research aims to investigate the way different unique cultural phenomena are reflected in the English financial and economic terminology. By using the special lexicographical sources, contemporary books and publications on economics, we choose three most representative groups of metaphors built on colorful and easy recognizable features of an individual culture such as national symbols, ethnic names and cuisines. First, this study examines various terminological units drawing on metaphors in terms of their semantics and structure. Second, we analyze their potential for term-building modeling. The results show that in the English professional language nationally marked metaphors become increasingly popular. They have an advantage to evoke strong associations and thus to create motivation base for a term. The latter is of paramount importance from pragmatic perspective since any term is designed to serve as a useful tool of an expert. Our findings also suggest that the process of term-building in the English financial and economic language is typically based on existing models. This provides another clear practical advantage to facilitate international communication.

Keywords

• term
• metaphor
• motivation
• gastronomy-based metaphor euphemism
• productive term-building model